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There is no denying that the evolution of social media has made it easier for entrepreneurs to meet all the marketing objectives for their businesses. Platforms like Facebook, Twitter and Instagram has given businesses the power to reach among wider audience and mark its own distinctive presence. However, with the increasing competition on social media platforms, it is getting difficult to gain the right amount of exposure for a particular brand, let alone getting the right number of followers or seeking higher conversions!

Therefore, to make it easier we have prepared the list of some vital social media hacks that can help you fetch desired success in your business.

Go with The Trend – While advertising or marketing on social media, it is important to know and stay aware of what is trending. This is because posting information which is in current trend and is also related to your niche will give your audience a reason to read it and then probably visit your business website.   

Get Creative with Your Posts – Social media is an audio visual medium and so it allows you to share posts that involves images, videos and infographics. The kind of posts seek higher engagement levels from the audience that ultimately benefits your business. There are various different apps like Vine on Twitter that enhances the appeal of your posts and help it stand out on your followers’ wall and timelines. Being creative with your posts often ends inducing call to action from users’ end and thus generates more leads.

Seek Users Who Liked Your Posts to Like Your Page – One of the most effective ways to improve likes to your webpage is through sending invites to people who liked your posts. This method is specially very common with Facebook marketing. Most of the time people who liked your brand posts will not mind visiting your Facebook page and will end up liking it.   

Keep Up with The Cross Posting– Cross posting content across different social media platforms not just allows you to keep your social media accounts active but also helps in retaining your existing audience, broaden your reach and grab more followers.

Optimize Relevant Tags – Content is usually shared as URL on Facebook, so it is important to mark up your website with Open Graph tags in order to determine how your content will appear on Facebook. Changing the way your social feeds appear on a channel affects the number of shares it receives and so are the chances of improving your sales.

Build Relationships with Influencers – Social influencers owing to their immense popularity on social media platform can help you improve your reach and leads in business. To make friends with these influencers you can tweet and retweet their posts. Eventually, they will notice your effort and reciprocate it by sharing your content with their audience that will help you in improving your potential customers.

Improve Your Social Connections – Scaling your social connections is certainly very effective in improving brand’s reach among the audience. If you are not connected with users then you can leverage sales navigator insights via sending emails and you will get to see the LinkedIn profile of your contacts directly in Gmail without having to leave it.

Take Away!

As you can see, there’s lot of tips and tricks for you to make great use of social media channels to market your business. Building connections are vital to any business and it is therefore advised to make required efforts. Select and test the above given social media hacks to see what works best for your niche. However, do not get over board with incorporating all the hacks at once, just remember it takes time for a social media strategy to reflect results effectively.

 

5 Fallacious SEO Tricks that are Actually Harming Your Website Rankings

One cannot deny that SEO is fundamental to any digital marketing strategy. It can help you exponentially expand the online presence of your brand and increase leads. However, one wrong step and it will tank the entire SEO process.

Most bloggers misunderstood the usage of different components of search engine optimization. This is due to the ever-changing algorithms by search engines like Google, Yahoo, Bing etc. Not paying attention to the altering regulations by search engines often ends up doing “more bad than good” to the website.

Here are top 5 SEO tricks that are actually harming the website than ranking well online.

1. Overusing Keywords – Keywords make it an important part of SEO evaluation. Stuffing them in articles and web-pages would fetch substantial number of visitors and ultimately good ranking for the website. However, the strategy is no more supported by search engines under the current marketing scenario. Today, it is content quality that values the most. Also, for keywords, try to include them in your content smartly, where it makes proper sense and adds meaning to the piece. No need to go overboard with the usage, stick to using them only couple of times in an article.  
2. Copied/Duplicate Content – Using copied and duplicate content can make your SEO efforts go vein. This is because for search engines, content matters and to the great extent. They remain on a lookout for the pages that has something unique to offer in order to top the list. With duplicate or copied content there is no way you can reach the top spot on google. Not just that, using the copied content would also affect your site’s reputation and the same will no longer be referred.
3. Broken Links – While your site grows and multiplies the number of internal and external links, chances are that it is going to get affected by broken links. Broken links can adversely affect your website rankings. If a visitor encounters even a single broken link on your website it would mean they cease to visit your website again, that ultimately results in dropping traffic and so is your site’s search engine ranking. Therefore, make sure your website does not end up having broken links.
4. Paid Links – Another major aspect that drastically affects your website’s SEO ranking is that of paid links. Using paid links is an artificial way to boost your web page ranking by paying other sites to link to your content. Although paid links can initially help you drive more traffic to your website, there is huge risk of losing your credibility altogether. On the other hand, using backlinks might take some time, for it works organically but will eventually leads to growth and expand your reach.
5. Guest Posting – Although guest posting is a great way to increase traffic to your website, it is important that it is equipped in the right manner or it can drop down the SEO ranking for your website. The practice requires you to post your content as guest on some websites. Make sure you go for high quality website in your niche only to post the content. Do proper research for the sites you want to post on and look for their SEO rankings too. Going right with your guest posting practice can help you gain required exposure and recognition you want for your website.

Summing Up

There are multiple factors that contributes towards cultivating top search engine rankings for a website. The above-mentioned points are just few of them. Following them with your SEO strategy will help you gain good ranking for your website that ultimately increase the reach and exposure of your business.

The concept of digital marketing has experienced a major advancement since its inception. 2019 for being no exception has seen some of the best innovations in the industry. While some of the businesses witnessed impressive growth using latest marketing trends others are still trying to catch up with their pace. If you are among them and feel like your head is spinning working with advance digital marketing inventions of 2019 then you must know that 2020 is going to be even more interesting, bringing in way more technological advancements that will change the whole game.

However before moving on with 2020, let us give a look back to the digital marketing trends that truly defined 2019.

Increased Use of Chatbots

One of the most emphasized digital marketing trends is that of Chatbots. 2019 has seen the increased usage of Chatbots as major marketing tool in business. It can be used everywhere on websites, mobile apps, social media, newsfeeds etc. Although, Chatbots can be served at the variety of places, they are most often used for simple purpose of answering users’ questions related to the business and products.  Other than that, Chatbots are now being considered for other purposes as well which includes for-

• Lead qualification
• Shopping assistance
• Website browsing guidance
• Knowledgebase research
• Talent recruiting
• Accessibility

These days Chatbots are even available for small businesses. There are plenty of third-party conversational AI platforms that different businesses can leverage to greet visitors, answer their questions and move on to make further purchase.

Increased Excitement for Instagram Among kids

Instagram has now become a rage among young kids for its exciting video and image sharing features. Crossing a million user bar, this social media platform is standing out among its competitors. Perceiving the popularity of Instagram as an effective social media platform, a lot of big brands were seen promoting their brands via videos and image in 2019. Also, a large section of audience is there on the platform accessing it, facilitating brands the opportunity to grab more attention. All you need is a good content which is informative, entertaining and has a story worth telling.

Ability to Personalize Emails

You have definitely been at the place of buyer at some point of your life, isn’t it feels appealing when someone from the sellers’ side of your favorite brand recognizes you, just like writing your name at the Starbucks cup?

Say it or not, personalization definitely works! It gives away the sense of likelihood to consumers with which they try to associate and correspond. The theory stands advantageous for the businesses as their prime goal with marketing is to grab more user attention and turn them into their consumers.  The similar kind of personalized marketing approach works with email marketing as well. Although marketing via email was working well, it got evolved with the personalized touch in 2019. Customization made email marketing more imperative and effective thus triggering more benefits in business.

Everything Still Involves and Revolves Around Content

Even though there are tremendous innovative digital marketing mediums to promote your brand, it’s the content that can make or break its worth. The quality of content matters a lot when it comes to marketing a brand. However, the amount of interest your content gets also depends upon the type of recipient.

Be it in general or otherwise, quality of content specifically plays a major role when it comes to reaching out to audience with your business and yielding favorable outcomes. Blending enhanced techniques with effective content with your content marketing efforts will help you gain progressive results for your brand.

The Epilogue

With digital marketing industry recording a major shift in developing its new capabilities and practices, one thing is sure that businesses can’t afford to outride with their marketing operations. According to Statista, it was just 15% of small businesses who choose to introduce marketing automation for their businesses in 2017. However, in 2019 with all the inventions mentioned above, businesses need to harness more marketing tools whether it is with new personalized ones or with the content marketing to yield its desired effect.

 

Every business owner would want his website to rank at the top most spots on Google for better visibility, lead generation benefits and potential for grabbing more sales too. However, raking high is not as easy as it sounds especially with the increasing competition. It needs constant work and optimization for search engines. Sometime, even the most skilled and knowledgeable marketers could not get desired success with their SEO efforts. So the question is how can a business operator manage to achieve the top ranking on Google (also on other search engines) when there is tough fight for the spot.

Through this blog post let us get familiar with some strategies that anyone can apply to increase their chances of claiming the top spot on google search.

Choose Your Competitors Wisely

While trying to get in top ranking on google, a lot depends upon who do you want to compete with. For a small business to take chance in outranking large organization is a waste of time, money and efforts. Instead try to focus on fighting with competitors in your niche. By niche it means with more specific keywords phrases and not the general ones followed by everyone.

Pick Out Realistic Keywords

Getting in on top spot on google ranking would be much easier if you choose right set of keywords for SEO. Being realistic means including keywords that of-course are searched by people on google but at the same time should not be very competitive in order to rank well faster. Once you start ranking well with easier keywords and your website has more authority then you can ofcourse move on to more competitive keywords.

Optimize Content for Your Keyword

While you have chosen your competitors and also have keywords to fight its time to put in those keywords in your site’s content. While you need to be creative with using your keywords in the content there is no need to overuse it. You can put them in URL, Title tag, Headings: H1, H2, etc.

Alt image tag and image captions and wherever it is appropriate in the content.

Boost Your Site With Content

One can access the importance of content marketing for a business with the mere fact that today almost 88% of B2B companies are using content as their major marketing tool. It includes content in various different forms like blog posts, newsletters, infographics, videos and logo branding etc. While working with content make sure you update it regularly in order to get in top rankings on Google. Also, make sure that it is only high quality and is valued by your customers and prospects.

Capture More Inbound Links

Inbound links plays a major role when it comes to working towards search engine optimization. Infact, it is inbound links are the single most important element that can help you achieve high ranking by search engines. Therefore, it is advised to strategize and acquire more inbound links to your website. Some of the effective ways to do that includes –

1. Adding your website to local business directories and review sites like Trip Advisor or Yelp.
2. Posting on popular sites among your competitors. Even if you don’t get to provide the following link in bio, the same will help you increase your visibility which in turn will help in promoting your business.
3. Including creative content that other bloggers and journalists will want to link to like posts on tutorials and guides etc.
4. Replacing the broken links on industrial websites
5. Utilizing opportunities of free PR, mentions and sharing links from HARO.

Final Thoughts

Although there is no sure way to reach to reach in top rankings on Google, targeting the right set of audience with apt keywords can improve your chances. Just, follow the above mentioned points while optimizing your website and get going!

Not sure for using SEO to promote your business? Is it worth investing time and money?

Are your the one who are looking for answers to the above mentioned questions? If yes, then you have reached the right space!

We all know that the majority of world is using internet today and is preferably be searching on Google for their daily need of information. 

SEO or search engine optimization is the process of optimizing your websites in order to generate traffic organically for a website using  Google and other search engines. For brands to get optimized for Google and other search engines (yahoo, Bing) will be beneficial as it will help them grab more user attention. Getting optimized would mean being in the top searches on Google whenever a user tries to find you or the services related to that of yours. Being in top searches by most search engine would definitely work in favor of the brand. Also, there are various other reason why businesses absolutely needs SEO.

It Eliminates the Need to Advertise The Traditional Way

Tired of pulling our pamphlets and leaflets advertising your brand and its related activities in order to grow your brand awareness or to generate more sales?

Switch to search engine optimization and it will eliminate the need to advertise your brand in any other way. The kind of marketing strategy will help you improve your website ranking on search engines and boost organic traffic too (leads to more conversions).

SEO Rankings Lasts for a Long Time

SEO services when applied in its trusted format and correct technique can help you improve search engine rankings for your website. Once your website reaches to the top rankings its hard to lose the spot unless you have applied the black hat SEO practices. For that, all your need is a  a certified and reliable SEO company to handle all your SEO requirements .

It Helps your Brand Standout in Competition

With the increasing competition on web, businesses need to put in extra effort to make their website standout in order to gain more visitors towards it. Using an effective SEO strategy for your business can help your website achieve top stop on search engine and hence standout in competition.

Improve ROI On Overall Marketing Efforts

SEO being a part of an integrated marketing strategy can help you improve Google search ranking for your website. According to research it can help you improve around 40% of the organic traffic towards the website that contributes maximum ROI among your overall marketing investments.

Generates Quality Traffic

They best part about doing SEO for your website is that it involves search engines and there are people searching for your products and services on them. It helps you generate high quality traffic for your brand as they are already searching your products. You don’t have to make efforts to persuade them to make purchases. There are good chances that the traffic drawn through search engine are there on your website are already convinced to buy your products.

Increases Business Value

When it come to user search and search engines rankings, people find websites in top ranks as the most valuable businesses to buy their products and services. Achieving top spot on search engine is possible using an effective SEO strategy. SEO is likely to help you sustain a valuable business for a very long time.

It Helps in Building Trust And Credibility

Marketing via SEO would help you establish trust and credibility for your brand among consumers. This is because people trust Google and other search engines. If they rank your website on top spots then your business will get successful in building trust and credibility among audience, for 37% of clicks on a website are based organic search engine listing only.

It Increases Sales And Leads

A brand can improve its sales only when they offer good quality products and services. Of course, SEO has its own importance, an effective SEO strategy can help you maximize conversions in business.

Provides Small Businesses An Edge Over Big Brands

In common marketing scenarios, it is quite tough for startups and small businesses to beat big brands using expensive marketing strategies. However, SEO being the smartest online marketing technique provides small businesses an edge or large companies. A small business through acquiring a well planned and effective SEO strategy can help you achieve all your business goals.  

Cost Effective Method of Advertising

Why pay more for the thing that can be done easily without spending a huge sum of money. SEO is a way more cost effective than paid advertising. You can work your way up in the organic search results by using effective SEO strategy.

Summing Up

The above mentions points are the points of reference for your to know the importance and benefits of search engine optimization for a business. Now that you know about them you are in right position to make wise decision for how to market your business!

Having a business which is successfully attracting customers towards it is what every business owner would desire of. However, when it comes to deal with it in real, the process in quite daunting. Making a peculiar place for your brand among consumers is not so simple. It requires extra efforts to make your brand reach in public and social media has made it easier.

A lot of businesses these days are trying to market their brand using social media platform including Facebook, Twitter, Instagram and others. This is because these websites are followed and used by more than 2 billion users and hence it is the right place to disseminate the information to grab user attention for your brand or its products and services. Apart from that, there are various different ways in which social media marketing can help you achieve success in your business. Some of them are as below –

It Helps in Increasing Leads for Your Business

One of the biggest advantages of marketing your brand via social media channels is it helps in generating high quality leads through advance targeting techniques. Infact, Social Media Marketing Industry Report for the year 2017 by social media Examiner states more than 65% of small businesses are on social media to increase leads. Going by it , social media serves the best place to start promoting your brand and gain more good quality leads.

It Can Help You Improve Your Search Engine Ranking

Another major factor that contributes towards marketing brand via social media channels is the fact that it helps in improve search engine rankings. A lot of users on web would like to visit your social media profiles in order to know the brand better before they make a purchase. The more the users will visit your social media profile, it will help you boost your social media page ranking and so are the chances of appearing among the top ranked pages.

It Helps in Driving More Traffic to Your Website

Most of the small businesses use social media with the intent to increase traffic towards their website. Having strong presence on social media would help you generate more traffic organically. The more the followers on social media, the more will be the traffic on your website. However to increase traffic on social media you need to expand your reach for generating more traffic.

It Helps in Increasing Conversions in Your Business

People would make purchases only if they find connected with the brand. And social media plays a major role in establishing connection between people and the brand. Marketing your brand over social media would benefit you in making brand more familiar with public which means people start developing trust on the brand which is great if you want them to convert into the consumers of your products.

It Creates Recognition for Your Brand

One of the major requirements for a business is to increase awareness for their brand. For as the fact goes, the more the people will recognize you the more they will prefer to make the purchase. Social media enables you to do that. It can help you mark an awareness of the brand more faster and easier than the other traditional methods of marketing. Just make sure that you take time in creating more attractive and relevant post so they can help you fulfill the objective you have initially created them for.

Before It Ends…

Social media is one of the most strong and powerful medium for marketing your brand. You have just witnessed some of the effective ways in which it can help businesses make their place in market. Now its your turn to decide on how your can make it power for your business? Or if you would like to enjoy the benefits of social media in your business or not?

Are your working towards establishing your small business? Looking for the successful ways to do that? Well, digital advertising lends you the perfect way to do so. Let’s discover how.

Having a business small or big, both of them needs to be advertised if you are willing to seek success. Advertising business would help you inform people about your brand, its products and services. Sometimes businesses try to advertise their brands in a way that persuade or attract online users to become their consumers. Whatever the way it is, advertising is required to increase brand awareness, meet business goals and to achieve ultimate success. 

Presently, Digital advertising is on a rise and why not, it works fast, is economical and is easier to use as well. There are wide variety of digital advertising or marketing campaigns that can be utilized by small businesses with the view to expand or grow their business. Some of them are listed and explained below.

PPC (Pay-Per-Click) – PPC have turned out to be the most effective digital advertising strategy for advancing any business. However, this one is a bit expensive but can result in getting your website in top searches if applied with right set of keywords (the ones people are searching you with). you can also use PPC services in its affordable form through using longtail keywords. Longtail keywords provide budgeted options too, so even a small business can take PPC advertising advantage in their business.

Email Campaign – Email campaigns are very necessary to have for small business. These Emails are basically sent in the form of newsletters to keep your potential consumers updated with the latest updates about your company. Your can integrate it in the form of opt-in form in your website. Business who don’t have website can integrated it on their Facebook page. The other form of email advertising campaign would a drip sequence campaign which works only if you have list of customer to send email. The type of campaign automatically allows sending email to your consumers reminding them of your brand and products and prompting them to make purchases as well.

Social Media – We all are aware about the extreme power and reach of social media. However, let be very clear, social media for providing effective results require good amount of your time and money. The medium can ring in great benefits for the brand but only if you can invest what it takes. Another important aspect is to decide on which social media platform would you like to invest in, is it Facebook or twitter? It is one of the most conscious decisions you need to take while planning on investing in social media as your advertising platform for business. The research can be based on your target audience and the amount of budget you would like to invest in your advertising campaign.

Content Marketing – content marketing is another major driving force for a small business to grow and grab more user attention. The campaign is based on the different type of content that includes blogs, infographics, videos and others. The content with right mix of keywords can help you drive more traffic and leads for your business.

Benefits of Digital Advertising for Small Businesses

Fast and Easy to Execute

Being online, digital marketing advertising serves as the easiest and the fastest methods to implement while thinking of advertising your business. Whereas, advertising through traditional means takes a lot of planning and is required to be done well in advance. There is a lot of flexibility when it comes to advertising through digital medium. You can run a last minute sale on products ad with great ease, you don’t need advance planning for that.

Cost Effective

Digital Advertising for its vast reach and coverage is one of the most cost effective means of advertising and promoting your business. This point is especially a major concern for small businesses that runs on limited budget and has less amount to spend on advertising. The traditional means of advertising like print ads, billboards and TV commercials are way more expensive than advertising via sharing emails or social posts on Facebook or twitter.

Easy to Update

Traditional advertisement copies once send cannot be edited and thus requires thorough check all at once. However, digital ads are way more flexible when it comes to editing or adding changes. Digital advertising facilitates the opportunity to easily update the advertisement copy. You can make both major and minor changes to the digital ad almost instantly without making much efforts.

Quick to Analyse and Keep Track

Just like updations, digital advertisement is also very easy to keep a track of. One can even analyze its impact through audience response on the marketing post on web while just sitting in office. Digital advertising makes it easier for your measure the important aspects of your ad, like if the same is working in your favor or not? This can help you make changes in your ad if required or eliminate the one that is not getting you enough benefits.

Targets Audience

It goes without saying that the better you target your audience, there are great chances for your achieve your business objectives. Digital advertising makes it possible for you to target the right audience depending on the type of product or service you are offering. Like for example – the ad is related to beauty products then targeting women depending on the specific age group the product belong to say if it is for teens is what you can do with digitally and via offline ads. 

Conclusion

Although small businesses have got limited access to resources and faces a good competition from big brands, digitalization has paved a great way to achieve their goals. The above mentioned are the great ways on how digital advertising can help small business have an edge over big brands. Make your call soon and experience the success sooner.