Though are your sure that your business will be prompted by Google when searched locally? Or are you confident that consumers will pick you among other competitors available locally?
Local SEO is an important facet when it comes to digital marketing. It offers an incredible way to market your local business online. It can help businesses promote their products and services to local customer at the same time while they are searching for them online. While it is a mere variation of usual SEO process, it includes searches with certain geographical qualifiers including city, state, zip code etc. It also includes “near me” searches where Google picks up Geo location of the users and provides search results from that area.
Infrism Digital can help you in optimizing your business for those geographically focused searches. While ‘near me’ searches are getting more and more among users on web we make sure that the search engines will pull a geographic map of your local business with important contact and directional information whenever the kind of search is prompted by the user.
Why is Local SEO Important for Any business?
Local Business SEO is extremely important, especially if you have a retail store, or if you are providing some service in a specific locality.
Although, business listing information can also be distributed via traditional Yellow Pages, however 80% of the people who search online use Google. Therefore, local SEO services gain more prominent when looking for marketing your business. Apart from that Google has stated a lot of proofs that proves why it is important for any business to seek local SEO services. Some of them are –
Best Local SEO Strategies For Enterprise Sites
Now that you know what local business SEO is all about, you will probably be thinking how to achieve it? There are three major factors that contributes towards having a top ranking for a business in local search, which includes proximity, relevance and prominence. Proximity implies how close is your business from the searcher, relevance is how meaningful is it for the searcher and prominence how is your business interpreted by the users.
Apart from that, Google uses specific procedures on how to rank a site and how local businesses are ranked within the map’s listings. The algorithm is different from how they rank sites in organic search results. Google is constantly providing guidelines on how one can rank well when prompted by web users on local search. It is experimenting with ads like promoted pins on maps in order to get your business better visibility on local searches.
Talking about mobile dominance in the recent years, more than half of the local searches on Google are now made using mobile and nearly one third of them are location based.
At Infrism Digital, our search experts are familiar with the process on how to get top position on Google map listing. Our search strategies will help you achieve top spots on map searches.
10 Factors to Master Local SEO for Your Business
1. Physical Address in City of Search
2. Manually Owner-verified Place Page
3. Proper Category Associations
4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)
5. Crawl able Address Matching Place Page Address
6. Page Rank / Authority of Website Homepage / Highest Ranked Page
7. Quality of Inbound Links to Website
8. Crawlable Phone Number Matching Place Page Phone Number
9. Local Area Code on Place Page
10. City, Province in Places Landing Page Title
Our Services As Local SEO Strategist Includes
Optimizing business with local SEO is extremely rewarding especially if you are a small business or a start-up.
With the increasing number of local searches made on Google, local SEO improves your chance to grab more user attention.
It helps potential consumers find information related to your business or services, the way they want and at the same time while they search for it.
Even if you don’t have a website for your business local SEO can help you stand out among your competitors, drive more traffic and earn more leads.
61% of people who performed a local search ended up calling the business. Therefore, local search optimization provides your business the potential to convert a qualified lead into your customer.
It can help drive people’s decisions in favor of your business. The more information searcher will find about your business, the more they will trust you. The process can help you build a strong relationship with your customer.
Appointing professional SEO services for your marketing requirements will not only boost your local SEO but also increase your organic search engine rankings for your site and will help you stand ahead in competition. Schedule a free consultation as per your calendar to witness the magic of local SEO when done by the Infrism Digital experts.